Messaging Free Software

It's easy to talk with people who already "get" you, but how do you open the conversation about free software with someone who's never heard of it? This talk is for people who are interested in refining their message and more effectively sharing their excitement about the free software movement. Messaging starts with relatively easy stuff like your elevator pitch and an FAQ and becomes more advanced when you start thinking strategically about combating negative stereotypes and constantly soliciting feedback. I'll also talk about meeting people part way, using inclusive terms and images, and understanding your audience.