Slip Streaming the Free Software Message into an Proprietary Advertised World

We live in a time when Apple iDevices are in the head of consumers like Kleenex is for cold sufferers. Worse, most Microsoft Windows users don't even realize what it is or that there are options other than perhaps something else from Apple.

Given that we advocates of software freedom generally cannot run Super Bowl ads or sponsor large, culturally-noticed events, where and how do we insert our message?

This presentation contends that focused, successful-scenario oriented messages best serve to advocate the use of Free/Libre/Open Source software to a population inundated with marketing campaigns for proprietary, non-free software.