Started by Christopher Waid, founder and CEO, ThinkPenguin.com, has a mission. To bring choice to the masses. We believe GNU/Linux is the easiest desktop operating system in history. What it has lacked is quality end-user support. We offer a number of unique free software products and services to ease transitioning as well as the end-user support to back it up. We produce a software component which actively assists users in locating compatible services, software, and support.